I help companies turn data into decisions — and into profit. Over close to a decade I’ve sat on both sides of the table: as a strategy consultant shaping recommendations for boardrooms, and as a data scientist building the models and experiments that back those recommendations up. I started in management consulting at BCG, then moved deep into data science and machine learning. Today I work as an independent expert advising teams that want rigour, not hype.
What that combination buys you: I can frame the business question like a consultant, solve it like a data scientist, and ship it like an engineer — without three different people losing the plot in between.
How I help
Strategy & consulting
Structuring ambiguous problems, working directly with stakeholders, and turning analysis into recommendations people actually act on. The BCG-trained half of the toolkit.
Data science & ML
End-to-end modelling — forecasting, optimization, real-time bidding, causal inference and experimentation — chosen for the problem, not for the buzzword.
Technical delivery
Production-grade Python on GCP and Databricks, plus the visualization and communication that make a result land instead of dying in a notebook.
Selected engagements
Across financial services, manufacturing, AdTech, retail and FMCG — from boardroom strategy to production machine learning.
What I bring to the table
- Causal inference
- A/B testing & experimentation
- Forecasting
- Optimization
- Real-time bidding & RL
- Marketing measurement
- Python · pandas · scikit-learn · PySpark
- XGBoost / LightGBM
- GCP · Databricks
- Tableau
Background
The consulting instincts sit on a genuinely technical foundation. I hold degrees in Mathematics and Computer Science — with theses on PCA / SVD and on stacking ensembles — and I’m a Kaggle Competition Expert. Before data science I built quantitative analytics for a global investment bank’s commodities desk, so the numbers-under-pressure instinct runs deep.
This site is where I think out loud: long-form analyses, notes on papers I’m reading, and breakdowns of what’s actually moving in the industry — every chart generated by code you can read.
Outside work I’m a long-distance runner and triathlete: ultramarathons, a 3:19 marathon, and Ironman races. Useful training for the kind of problem that doesn’t resolve in an afternoon.
Open to consulting and advisory engagements — get in touch.